Danae Ringelmann is the co-founder of the community capitalization service (crowdfunding) Indiegogo. Since 2008, Indiegogo has helped many start-up entrepreneurs and artists call for capital more than US $ 200 million as well as help them eliminate many complicated paper barriers.
If you understand the difficulties that Ringelmann had to overcome during construction Indiegogo It is not surprising that her advice revolves around knowing her purpose and motivation.
"The only thing you can be sure about the start-up process is why I chose this itinerary, so make sure you understand it. Repeat it every morning when you wake up. Every time you encounter seemingly insurmountable challenges, it will somehow lead you through, ”she said.